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Videos

Moving Perceptions = More Revenue

How many times have you wondered whether you are pushing the right perception for an advertisingcampaign? Or how moving the hearts and minds of customers connects to ROI? These questions are difficultto answer and even more difficult to tie to actual...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Moving Perceptions = More Revenue. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/moving-perceptions-more-revenue-11958


Videos

Future Focus: Inclusion and Diversity in Advertising

Over the past decade, diversity has become a focus across the business community not only because ofconsumer attention, but also because of a plethora of research that has shown diversity is a critical factor indriving growth and resilience. Recent...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Future Focus: Inclusion and Diversity in Advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/future-focus-inclusion-and-diversity-in-advertising-11938


Videos
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Citation

(2022a, September 23). Business Presentation powered by Borderless Access | What If You Could Build The Future Together With Your Customers?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/business-presentation-powered-by-borderless-access-what-if-you-could-build-the-future-together-with-your-customers-


Videos
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Citation

(2022a, September 23). What if Insights teams could drive more customer centricity in their organisations?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-if-insights-teams-could-drive-more-customer-centricity-in-their-organisations-


Videos
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Citation

(2022a, September 23). REA - How Fusing Choice Modelling and Virtual Reality saved George Weston Foods $10m. . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/rea---how-fusing-choice-modelling-and-virtual-reality-saved-george-weston-foods-10m-


Research papers

Future Focus: Inclusion and Diversity in Advertising

Over the past decade, diversity has become a focus across the business community not only because ofconsumer attention, but also because of a plethora of research that has shown diversity is a critical factor indriving growth and resilience. Recent...

Catalogue: Congress 2022: 75th Anniversary
Authors: Deepak Varma, Anna Wilgan, Matt Baldwin
Company: Kantar
September 23, 2022
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Citation

Varma, Wilgan and Baldwin (2022a, September 23). Future Focus: Inclusion and Diversity in Advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/future-focus-inclusion-and-diversity-in-advertising


Research papers

Embracing the Avalanche of Change

Predicting, particularly when it is about the future, is difficult; This was the rather quizzical comment oncemade by Nobel Laureate Niels Bohr. In our world, which is experiencing greater volatility, uncertainty,complexity and ambiguity (?VUCA?),...

Catalogue: Congress 2022: 75th Anniversary
Authors: David Smith, Adam Riley
Companies: DVL Smith Ltd, Decision Architects
September 23, 2022
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Citation

Smith and Riley (2022a, September 23). Embracing the Avalanche of Change. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/embracing-the-avalanche-of-change


Research papers

Start With the End in Mind

What if there was a way to bring a laser focus to your research projects that allows you to get more actionableinsights for less budget? A simple switch to thinking about the exact behaviour you want consumers to changecan give you that, and more.

Catalogue: Creativity. Connections. Community.
Author: Elina Halonen
Company: Square Peg Insight
July 15, 2022
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Citation

Halonen, E. (2022a, July 15). Start With the End in Mind. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/start-with-the-end-in-mind


Research papers

Brands Deserve Better

This paper introduces the nativity-based view (NBV), a new approach that drives targetingeffectiveness and media ROI with US Hispanics. It draws from a linear acculturation model anddeconstructs it. At its core, the NBV challenges the Hispanic...

Catalogue: Dynamic. Diverse. Digital
Author: Jake Beniflah
Company: The Center for Multicultural Science
June 20, 2022
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Citation

Beniflah, J. (2022a, June 20). Brands Deserve Better. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/brands-deserve-better